H&M, the Swedish retail-clothing company is ridiculously popular. In my last post, I showed a few outfits for the ladies from Express. My admiration is genuine, just as my admiration for H&M is. I don't usually single out a particular brand or label, but these sorts are more than just a brand. These "lower-end" labels are battling against the giants of the industry and doing a darn good job at it. Don't let the price-tags fool you, they are incredibly chic at a more than affordable price. I believe their adverts and celebrity backing speak for themselves.
The idea behind true authentic style is to over-look the tags and labels. Sure, H&M's fabrics and production level may not be as costly as high-end labels, but the purpose behind it is the affordability and availability to the regular consumer. For example, a young lady can wear an H&M top and a Banana Republic pair of trousers with some Louboutin pumps. It's making every purchase an investment. It's taking care of your clothes and accessories so that they last for more than a single season. It's about taking one simple item and grouping it with something more glamorous. This goes the same for the gentlemen.
Here are a few favored selections of mine from H&M's fall collection for men (new arrival).

V-neck with buttons

Cardigan

Vest

Blazer

Leather gloves

boots

Chinos